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Glaring Modern Web site Technologies
Well, to soothe your brain muscles, lessen the wrinkling of your forehead and the frequency of troubled sleep, here are some web site technologies that you can bank on to effectively promote your business or company to your advantage.
Client Side and Servers Side are the two kinds of technologies used in web sites. Client Side means that the processing of the technology is done in the web browser. Server Side, on the other hand, is done by the web server.
Client Side technologies use HTML, XHTML and CSS in creating fabulous web sites which are similar to most of the sites you are enjoying now.
HTML is short for Hyper Text Markup Language. A series of ‘tags’ is used in designing through HTML. This technology is used by labeling text so that the computer can understand what it means and what it wants. To accentuate a word, say to make the phrase ‘World Wide Web’ bold, the right tag is – World Wide Web. The result of which is this – World Wide Web. In order to come up with a whole site, series of apt tags is a requisite.
HTML was created by Tim-Berners-Lee in the year 1990. Lee’s creation was acknowledged by the W3C or the World Wide Web Consortium.
After HTML came XHTML. The latter is short for eXtended Hyper Text Markup Language. Experts in web design services are predicting that XHTML will constitute a big part of the World Wide Web’s future. The project of the W3C called “The Semantic Web” will be using more of XHTML as well as other latest technologies. This will bring about further modern anticipated changes.
CSS is another essential web technology. Cascading Style Sheets or CSS was created by W3C. It is one of the most user-friendly technologies that show what the text is and how it should be displayed in the page. It directs designers on how to control documents and present them visually in different mediums. This is an example of how to use it – font-family:Arial, sans-serif. This is used to make the web browser use Arial font. If Arial is not available, then the default will be sans-serif font.
To have a clearer grasp about web technologies such as HTML, XHTML and CSS, you can subscribe to online tutorials. If not, read some of the articles related to them. Make your web site design services functional and dynamic.
Make it happen.

EyeTrack III – Can It Really SEE Your Visitors Thought Paterns?
This you DO NOT want to miss: The newest report out on “seeing” what people look at when they browse through your site and how they react to certain layouts, headlines, images, and text formats.
Do you really want to know what people see when they visit your site? You think you’re ready for the harsh reality?
The project managers of the EYETRACK III team, Steve Outing and Laura Ruel seem to have done quite a bit of work and I want to thank them for their findings.
So how do we utilize this new found information ? Knowledge is only power, unless it is applied.
Applying Knowledge: Homepage Layout
Quoted From:
http://www.poynterextra.org/eyetrack2004/main.htm
“The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right. Only after perusing the top portion of the page for some time did their eyes explore further down the page.”
It is mentioned all throughout those articles that the people they tested and had the EyeTracker III track their movements, and they repeatedly looked towards the upper left hand corner first. The logical reason for that would be because many people in the world read left-to-right. Only certain people can read right-to-left.
That would be another explanation why they even tested sites that used their menu on the right and why most of the people tested, seemed to be drawn to the menus on the right.
Pay Attention As To What You Add On The Top Left Hand Corner!
Msn does this so perfectly, here’s what you can find at the top of MSN, MSN Home, My MSN, Hotmail, Web Search, Shopping, Money, People & Chat .
The study shows that with having important links at the top, people will gravitate to those links first. First impressions are huge, even more than most of us consider sometimes.
Things you can add at the top to maximize the space:
- Add a link To Their Favorites button
- Tell a friend link
- Search function
- Company specials
- Site Map
- Contact Us
- Log-In
- Print Page
- Newsletter Subscription
- Daily News Report
How To Improve Your Content For More Exposure:
If you have information or news that you want read right away, try to implement and position that information near the top. The study shows that by adding a small “caption” of the article, people will generally read the caption more than if there were only a headline to the article.
On the other hand, it doesn’t mean that people will read the entire article more but … You may attract readers to that article that may have just brushed the headline off.
The key to your content is flow:
If you want people to scroll down and view the content that you have near the bottom of the page, make sure that ALL of your content flows towards the bottom. Try not to break it in any way. The more flow you have, the more people will browse down.
Many aspects of web sites functionality is sub-conscious. Implementing more and more tested strategies will increase your chances at a successful and powerful website.
Does mimicking newspaper formats help your content?
Not really, the Eeyetrack III didn’t show a more positive response to websites that did mimic newspapers and their content. In fact, the reaction to the content was approximately the same as any other column online.
“It is very easy to get people to visit your site once, It’s even harder to keep them there and/or get them to come back.” MRL
Can you increase the time spent on your site?
With the EyeTrack system, they also tested “time” factors into their findings. What they found wasn’t too shocking since most humans react the same way when browsing and & learning online.
Our attention span online is very limited, you need to grab their attention right away. If you don’t grab someone’s attention at first glance, they will click away on the spot.
What kind of design layout is the best?
Nothing too flashy seems to be the winner. It was stated that the individuals that were tested with the EYETRACK III didn’t even look at many of the graphics online until the end. People seem to gravitate to text and headlines before they take a look at specials with graphics. This is such a turn around from newspapers and magazines.
So does this prove that content is king? I would think so.
Image & Graphics, can they really work?
Its was stated that, the size of your image/graphics did make a difference. The larger you can go, the better. So it may be wise to make sure that your advertisers within your site, have the largest graphic visible to the eye to gain the most exposure for your advertisers as possible.
If you don’t have advertisers on your site don’t worry. Try to implement large images for your companies services/products and specials. Please also keep in mind that not everyone is on high speed internet or cable. Make sure to test your site for download speeds and keep your download time to a minimal. You don’t want to lose your visitors because it took more than a minute to download one page.
Everything has it’s purpose:
Like mentioned before, internet marketing success is not one thing all the way, it’s 100 little things coming together. Implementing these findings from the EYETRACK III will increase your chances at winning your visitors hearts and getting them to come back time and time again.
Sitting around, reading articles like these and not creating new strategies will bring you the same results you have now. It’s the people who take information like this and really try to implement them on their site that will achieve better results online.
Do yourself a favor, if you haven’t read the EYETRACK III report, take some time out of your schedule to read the report right away.
http://www.poynterextra.org/eyetrack2004/main.htm
I hope this article helps you out!
For more of Martins articles, go here:
http://www.smartads.info/top-10

Give Extra Fuel To Your Website
Website Designers are well versed with every facet of website designing techniques. They are developers having vast information on developing various kinds of websites. Website development can be of any type depending on the criteria of the client requirement. Understanding the requirement of client, a website is developed by Web Design Delhi. In Web Design Delhi you find the process of planning, modeling and implementation of electronic media content via Internet in the form of markup language and displayed as graphical user interface. We all know that website is a collection of electronic files which is available on remote server and presents interfaces or contents or pages in the form of web pages on user’s request. The web pages created by web a designer that consists of forms, text, bitmap images and various other things. Multiple web pages having contents and images total constitute to form a website. Plug-ins like flash, complex animations, video and digital sounds are also used during a website designing. Where as plugs in plug-ins takes more time to open a web page compared to a normal displaying image and content page. Web Design Delhi create website with the intent to cater to the needs of millions of people whoever want to access services of that particular website. There are various motives behind formation of a website, it may be a professional site or for a personal use. The intention of Web Design Delhi is to create a perfect a website with whatever purpose the site is to be developed which can help users in every possible ways. Website contains millions of information, which a user can access to gain knowledge. There are various kinds of website developed by designers for various purposes. Some of them are like community sites, search engines, services offering sites and thousands others. On community sites you will be able to communicate with people around the world, search engine sites will help to find out various kinds of information desired by users. And if you are using a services site, it will obviously help you to use the services provided on that website. On a website you will find bundle of information on a particular topic or a subject. In simple terms it is just like a book, which contains number of pages where you will get total information on your preferred topic. Web designers are responsible for arranging web pages accordingly to create a proper website. If the website is correctly developed by designers, then the site gets enormous response from the users and hence popularity of the site is clear.

Getting Listed In Directories
The rules for being listed well in directories are completely different from the rules about getting listed in the search engines. Your web site needs to be in the most appropriate category, and directories do NOT have the same categories. Plus, some directories allow a 15-word description. Some allow 30 words. Some allow 200 words. Directory submission is very time consuming because you need to have a strategy for different directories. Link popularity goes hand in hand with search engine optimization. Link popularity affects rankings in many major search engines such as FAST Search, Google, and Inktomi.
Research each directory and the directory categories individually
One of the biggest mistakes people make during directory submission is not doing the necessary research. In order to be listed in a directory (which will be approved by another human being), you must prove that you belong in that directory in the category that you have selected.
The best way to do this is to select the most appropriate category and to write a concise, accurate description that already resembles descriptions in the targeted directory. Reason? Make it easy for the directory editor to approve your submission. If you are able to imitate the editor’s style when describing your web site, you can increase the chance that your site will be accepted and your site description will be unaltered
Determine the best description for your web site for each directory
Go to a directory and type in your most important keywords in the search box. Study the different categories and descriptions. Base your site-description style on web sites that were already accepted in that directory.
If a directory does not have a category for your type of business, suggest a category that is similar to categories already in the directory
Make sure your unique selling proposition (USP) is also in your directory description
Even though your description should resemble the description style of other sites listed in your targeted category, your description should be unique. So if your company specializes in 3 types of services, mention those 3 types of services in your description. If your company targets a particular audience, mention that in your description as well. Just be sure that your description is not identical to other descriptions in your category.
Write descriptions of varying lengths and keep in a text file to cut-and-paste in the submission form
Directories vary in the number of words they will accept in a description. Thus, when you write your descriptions, write 7-, 10-, 15-, 20, 25-, 30- and 50-word descriptions.
Make sure you’re most important keywords are in every description, but do not try and stuff too many keywords into the description. Directory editors do not want to read a list of keywords.
Whenever possible, use the paid/expedited submission programs
Since most of the major search services measure link popularity, the faster your site can be listed in the directories, the faster your site can receive referrals from the major search services.
We rarely use site submission software for directory submission. Submission software rarely accounts for the variables in the different directories.
Check your site statistics software regularly to see when you have been added to a directory
If your site has not been added to a directory within the lead time, then resubmit to the directory after 4 weeks. Keep track of your dates of submission, categories, descriptions, and titles.
In the event that your site is not accepted into a directory after 3 submissions, then it is safe to contact a directory representative directly.
Add your home page to the directory first, and then submit specialized topics within your web site
If your web site has been approved for admission into a directory, then your specialized topic web page stands a better chance of being selected for a different category
How directories rank sites
If your title, description, and category contain keywords, then your site might appear toward the top of directory queries. However, if your company name does NOT have keywords in them, do not add those keywords in the submission. Directory editors will remove them anyway, and you do not want them to suspect you for spamming.
Always choose directory listings carefully, both the general directories and the industry-specific ones. Make sure your content is good enough to clearly belong in the categories you have selected, which means that your web site must contain unique information. The keywords should always be in the right frequency and the right places for the search engines, but good content should always be on your site for the best directory placement.

Excellent Alternative For Web Development
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