Archive for January 4th, 2010
Pay Per Click (PPC) advertising is designed to bring targeted customers to an individual website. The ecommerce business owner pays an agreed upon amount to have this advertising placed on the web. Many PPC affiliates are beneficiaries of this type of advertising. In essence, whenever a PPC ad is clicked the advertiser is charged [ READ MORE ]
Pay Per Click (PPC) vs. Organic Search One of the age old SEO questions that is asked is, ” Foot the bill for an extensive PPC campaign or should I spend the time and money to improve my organic search ranking?” In this article I will look at both of these strategies and [ READ MORE ]