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Copyright (c) 2007 Quick Turn Marketing International, Ltd.
According to online business website online, generating targeted traffic is the next hurdle. However, to maximize to your online success, you need to go beyond traffic generation. You need to concentrate on the website of the conversion. Many online vendors time and money in traffic generation. And not paying attention conversions website.
Big mistake!
Here are 7 secrets of the shift to Web-site are to help you earn more customers and more money. Period. Lets start. . .
Conversion Secret # 1: Pay attention to the shopping experience. Put yourself in the shoes of the buyer. How would you describe your site? The most important rule of thumb is to leave all just fall dead. No tires allowed! Minimize the number of clicks in your order process. When you register themselves. . . make it a single step. Recently I read that up to 40% of e-commerce shopping carts abandoned without a warrant, because the ordering process was confusing.
If customers are confused, they feel frustrated or angry and then leave. Not sure how you're doing? Be smart. TEST. That is the only way. Or you can contact with your customers and ask them to rate their shopping experience at your site. To know and you will know! Very simple.
Conversion Secret # 2: Optimize your site structure. Sounds simple enough. And is it! But I'll be surprised how many marketers NO. Do it well organized and easy to navigate stupid. Prioritize your topics and subtopics and structure accordingly. You have less than 6 to 8 seconds of absorption through the awakening your visitors attention and interest. Most people do not sit there and analyze it. They respond to unconscious feelings and feel well known.
Conversion Secret # 3: What is the purpose of your website is? His conversion goal? What is the purpose of the page you are on? I hope you have thought of it. Please. . . Do it now! You have 12 options to click on? I never thought it could be confusing because there are so many options? You may have many opportunities for them. And if you do this, it is defined is crucial for a navigation structure very clear.
Verify Conversion Secret # 4: Make your Web site or page load fast! Faster is better. You know how we all become impatient. Your site must be calculated in less than 6 to 8 seconds! Completely visible. Research repeatedly shows that will leave up to half of the visitors if your site loads for more than 6 to 8 seconds.
Conversion Secret # 5: Do you have an effective and clear call to action? Here is something that has been known for many decades. Courtesy of the pioneers of direct marketing that long since before the Internet. But it remains true! People must know what to do next.
Of course, it remains true. Have you proclaim any "courtesy" afraid of them, what to do next, or just do what too! Say! Expect not know which website visitors what to do next. You can simplify the fear of the unknown, to tell them, somehow, what is your next action to do. Click here to register your product. . . Click here to download free, people, etc., which will need to register to make the trust by telling them what happened next result of their activities.
Conversion Secret # 6: Do you have a strong message? This is different from the call to action. I'm talking about a clear, strong and consistent throughout the site. If you're talking about a specific product, service point. . . to remain independent and concentrate on it.
Conversion Secret # 7 test: Test, and then try again. The increase conversions take time and is an ongoing process. There are many programs available to do so. Find out how long people spend on their pages. What to know? Find out what is strong and must improve. See if you can renew it. Find out what low and see if they can improve on them.
Your earnings will rise, if only he were not half what I showed today. But why? Not all of them. And there is much more to learn. Otherwise, your conversions like to work on half empty running, or failing that in the cylinder. So not!