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In the beginning of the marketing was
Anyone who has to any company interested in using the Internet to promote your business, is well aware, "search engine optimization." Not a day goes by that my email box loaded with information on the best results from search engines, not a week goes by that does not require a customer or potential customer that your site will not be easy, but the search engine fanatic.
For some time we have recognized the importance of the marketing message and their message must not be damaged by techniques aimed at attracting the robot search engines and real people can actually be directed away potential customers preaching distorted.
Now I realize that was in many circles, this attitude as absolute heresy, but I hope there are some kinds of marketing sites have to deliver eyeballs, including several studies that have websites, a message is to deliver memorable, understandable , useful, and if you're really good at his job, information that can be incorporated into its public system of beliefs.
In this sense, we were surprised when Google's primary goal of this madness SEO mild OCD hand techniques were announced ads from Google Video and a little ice on the cake, bought YouTube has, to its already substantial investments on Google Video. Someone in the big "G" thinks video is a viable means to the side, even if the vendor Fools Gold search engine would have us believe nothing else.
The list of companies, including Forbes, Amazon, Wyeth, and Ford, the delivery of audio and video Web and the Web is growing every day, and we speak not only for big companies. Small companies are using multimedia to the edge over their larger competitors who still maintain their head in the sand of search engine optimization buried.
Recognition of all the questions
In developing our campaign to promote the use of Web audio and video over the Internet as an effective method of delivering marketing messages on the Internet, we have identified four key issues that should be addressed:
(a) We had to prove that the design of the site only with the marketing message and not just the search engines optimization.
(b) We had to show that even small and medium-large enterprises could afford professional Web-audio and Web-video and not too expensive.
(c) We had to prove that professional Web-audio and video web requires more than the ability to make a video camera and professional use by the media that the story requires a unique combination of creative skills and technical skills is not too often at home in most businesses.
(d) We had to demonstrate that the development and production of creative marketing and multimedia content webmedia with talent and experience, did not do the size.
These were the challenges, informs all of our other decisions.
The concept
To respect people as to what we had to say, we need a concept that was both familiar and nervous. Of course, stuck a finger in the eye of search engine optimizers, but can not be afraid to make a strong statement when you sit people and to be repeated, especially if want a wave of fighting false.
The fact that we the people say that your advertising message on the Internet with multimedia provides important than search engine optimization was enough to do what we were doing controversial, but also needed a vehicle that allows us to present the opposite view. What we needed was a recognizable style, our ability to make a memorable supply has understandable, usable proved that the belief that changing the message in the middle, they were encouraged.
As the use of Macintosh computers for all our work and only use the computer to check the compatibility, we thought it would be a brilliant homage to the Mac is running TV ads. The format of the work for us because it allows us to create two characters of our own, to present opposing views on a series of videos in the campaign. We knew that some people react negatively to our use of the familiar format, but we realized that would show how the production, including small but talent can deliver high quality, multimedia Web-based marketing on tight budgets.
A market primed and ready
Our efforts in promoting the possibility of using the human voice and image to deliver marketing stories on the Internet was always ends by the companies that were fed with the cost and ineffectiveness of the hunt for more and the holy grail of optimization, search engine . Company leaders and marketing managers to listen-start, are beginning to realize that there is another way. This campaign was to encourage these leaders to act on what we already knew: good marketing is to deliver the message, not keyword density.
Pre-Production, Production and Post Production
We wanted to make sure that we had to compose a unique sound to our own signature musical themes and create their own characters, with an unmistakable message of promoting the concept of multimedia. In fact, this web ads actually did not produce anything for sale, everything to show what they do, that is the search engine optimization is not all you have to think when developing a website or webmedia campaign. In short, the medium is the message.
The use of Web audio and video Internet is the best way to implement this type of marketing presentation. We sat down and started writing and before we realized she was eighteen, each script with a different topic in the optimization of multimedia search engines as compared to the controversy.
The next step was to play the right players to find the role. To use the audio web allows us to a variety of voice talent in North America, the video is much too limiting, especially if they wanted to keep costs to a reasonable amount. Even if you were willing to blow the budget of the players, we knew our customers, so it was important to show that we could operate the model at a reasonable price get. The occupation turned out to be an interesting exercise in frustration and humor. We had all types of applicants ranging from the sublime to the ridiculous to the absolutely bizarre, but ultimately, we find two good young players, who understand exactly what we were doing and went to parties, as they were written specifically for them.
One of our greatest assets of a company is that we do everything from concept to execution, including the letter, videoing, editing, graphics, animation and Web design, but if you want a campaign for a fair price, you always have still produce careful not to write overly complicated scripts, requiring multiple sets, locations or difficult to find accessories. He also said a beautiful dog that we could rely on the set to find, collect links to various types of sausages, a drive for toys and best of all, a real straightjacket an interesting site that specializes in products strange clothing.
The shoot itself went very well and we successfully completed the shooting for all the videos in less than two days to eighteen years old. We assume some of the videos looked good on paper signify not only the screen, but to our surprise, the work of each of the scripts. We knew what we wanted and were not afraid to say that even though they flew in the face of conventional wisdom.
While Josh Bader was our director of digital photography, color correction and editing of the raw material, is Simon Bader our Director of Audio for a number of musical compositions subject to our unmistakable sound chosen. Once all the pieces together in a video series brought to an end, we were ready to carry out the campaign.
Application
The first series of six videos have been uploaded to Google Video and YouTube, as well as in a mrpwebmedia Web site (http://www .. / ads /), created in order to campaign full-time videos eighteen years the house, each with a different issue of optimizing multimedia search engine, compared to the controversy. The versions of the videos were also used to create an ad campaign for Google Video.
Credits
Produced by MRPwebmedia
Executive Producer: Jerry Bader
Posted by: Jerry and Josh Bader
Director of Photography and Visual Design: Josh Bader
Audio director and composer Simon Bader
SEO Guy: Sean Kaufmann
Multimedia Guy: Erez Bowers